I’m not just all about Fun & Games, Success is part of it. That’s why Today i’v decided to educate y’all on Social Media Engagement. Lets Begin! *Adjusts Nerdy Rayban Shade*
First lets begin by defining social media in our own words. what is social media:
Social Media is a way to transmit, or share information with a broad audience. Everyone has the opportunity to create and distribute. All you really need is an internet connection and you’re off to the races.
Why do we need Social Media:
Social Media introduces substantial and pervasive changes to communication between organizations,communities, and individuals.
examples of Social Media:
Social Media can take on many different forms, including Internet forums, weblogs, social blogs,
microblogging, wikis, podcasts, photographs or pictures, video, rating and social bookmarking.
Now the question you probably pondering on now is~> what is Social Media Engagement?…Just read on
Social Media Engagement is simply what it is; Utilizing Social Media to promote your business. If you still need more explanation on that you are on a looooong thing! lol
Here are a few Characteristics/Advantages of Social Media Engagement:
Reach – Social Media technologies provide scale and are capable of reaching a global audience.
Social Media are by their very nature more decentralized, less hierarchical, and distinguished by multiple points of production and utility.
Accessibility – Social Media tools are generally available to the public at little or no cost.
Usability – Social Media production does not require specialized skills and training, anyone with access can operate the means of social media production.
Immediacy – Social Media can be capable of virtually instantaneous responses.
Quality and efficiency – Social Media helps companies increase quality and efficiency of products through adequate consumer interactions.
Decrease in overall costs – Social Media helps companies produce the right products thereby reducing overall costs
Goals of Companies Utilizing Social Media Engagement:
The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold and reduce the costs of marketing and client
Basically better customer care to bring companies and consumers together on a social platform.
Now you see you really need to mingle with your target audience, UnilagOlodo.com does it, MTN,Airtel,Starcomms and others do. Guess they copying my swag *Pops Collar* #OkBye