Tennis star Serena Williams has announced on Twitter the launch of her online clothing store, writing that it’s been something she’d wanted to do for so long.
The business breakthrough comes 17 years after she first attended fashion school as an 18-year-old, when, she says, many criticized her for wanting to do both.
She added that her attempts at breaking into the fashion world to design clothing outside of tennis were shut down many, many times.
Well it is finally coming to life after several false starts, naysayers, and discouragement.