YouTube Masthead To Retool Nigerian Brands In Global Market

The introduction of online advertising tool known as YouTube Masthead by Google Nigeria would retool the country’s brands to the international market, Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria, has said.

The new tool allows brands to advertise on the YouTube homepage through customized mastheads for a whole day.

The masthead which is the first of its kind in Nigeria offers an opportunity for advertisers to explore the YouTube homepage with classy video plug-and-play format that helps brands interact with the consumers.
The homepage aims at building awareness, influencing perceptions and to rev-up the mind and market share of the brand, while remaining consistent with the overall YouTube experience.

Meanwhile, the new YouTube Masthead format is already gaining ground with top Nigerian brands like Glo, Airtel, UBA, Rexona, Star, Gulder and Samsung which have already ran campaigns to drive traffic, attract subscribers and engage Nigeria’s growing YouTube user population.

YouTube offers countless opportunities to a wide range of advertisers, allowing them to connect with a diverse international audience in new ways.
With the development, advertises in Nigeria will now be able to reach consumers in their different destinations, amassing massive flow of referral traffic through YouTube and increase brand related searches on Google.

Speaking on the new service offering, Juliet Ehimuan-Chiazor, Country Manager, Google Nigeria explains that : “Online is now an essential part of the marketing mix and more advertisers than ever are utilising the benefits and alongside traditional media.

“Since YouTube was launched in Nigeria in 2011, there have been lots of interests from brands wanting to brand and ‘takeover’ Google properties. The launch of Youtube Masthead which is essentially the full takeover of the Youtube homepage now presents advertisers a terrific opportunity to engage with YouTube users when they arrive on the YouTube homepage

“ It is a highly effective online advertising platform for reaching massive audiences with an affordable budget”.
Also speaking, Teju Ajani, YouTube Content Partnership lead in Sub Saharan Africa stated that “YouTube receives over 1 Billion unique global users every month, with over 100 hours of videos uploaded every minute, this presents a massive opportunity for brand managers looking to boost exposure.

“Basically brands and advertisers will only be limited by their imaginations and creative muscle with this new advertising format.”
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos.
YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.

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