Fifty, executively produced by Mo Abudu, has gone into the annals of history as the biggest film premiere in the country. The Oscar-winning premiere was held at the Eko Hotel and Suites, Victoria Island, Lagos on December 13 2015 with a lot of very important dignitaries drawn across corporate and social Nigeria.
The premiere made a classic statement with the funfair that accompanied the birth of a new movie to the Nigerian movie industry. The red carpet had international media present such as Vogue, Ebony, Essence which shows the international acceptability of the movie and Nigerian media were not left out of the coverage. There were musical performances from the King of Juju music, King Sunny Ade; Waje; and Tiwa Savage while dinner was served.
Another feature of the premiere was the Mystique Lounge. The lounge is an all exclusive experience available to the special guests and official sponsors. The guests were offered a selection of complimentary luxury items. These luxury bags are a departure from the norm. This afforded the guests the opportunity to enjoy the pleasures of luxury shopping at no cost.
Thereafter the premiere, the party train moved over to the Old Skool after Party with DJ Jimmy Jatt where the fun continued. The party was a celebration with those who are at the verge of clocking fifty and those who have attained the golden age.
The event had dignitaries such as Mrs Toyin Saraki, Wife of the Senate President; Alhaji Lai Mohammed, Minister for Information, Arts and Culture; Mr Rotimi Amaechi, Minister of Transportation; Mr Atedo Peterside, Former Chairman of Stanbic IBTC Bank; Mr Donald Duke, Former Governor of Cross River State; Sen. Florence Ita-Giwa, Former Senator of the Federal Republic of Nigeria.
Others are Mr Tony Elumelu, Chairman, UBA Group; Alhaji Aliko Dangote; Madam Nkiru Anumudu; Mr. Folarin Coker, Commissioner for Tourism, Arts & Culture; Mr Steve Ayorinde, Comissioner for Information and Strategy, Lagos State; Mr Tonye Cole,CEO, Sahara Group; Dr Doyin Abiola, Bola Adesola, MD/CEO, Standard Chartered Bank Nigeria; Madam Ibukun Awosika,Chairperson, First Bank Plc; Mr Phillip Udozua, CEO, UBA; Mr Segun Ogunsanya CEO, Airtel; Pastor Paul Adefarasin, House on the Rock; Mr Jimi Agbaje, a renowned Pharmacist and former gubernatorial candidate in Lagos and dignitaries from corporate and social Nigeria.
Movie lovers who visit the cinema from December 18 2015 to watch the movie also have an opportunity to win great prizes after the raffle draw a lucky cinema lover would will a brand new Mercedes Benz B series courtesy of Skymit Motors, a variety of home appliances courtesy Konga, N50,000 shopping vouchers from SPAR Park ‘N” Shop and trips to Dubai, London, Kenya, Seychelles and Mauritius courtesy of Wakanow.
Earlier in the year, the movie has garnered rave reviews from the BBC, CNN and leading local online and print publications. This feature movie from EbonyLife Films in Nigeria was premiered at the just concluded London Film Festival under the Love Category and it was sold out in four days.