A Passion For Music, A Pioneer In Business: Michael Ugwu Is Leading The Nigerian Music Revolution

60d059d7-27d1-4885-993d-7b990a44a9a1In this segment of Passion to Portfolio called “A Passion for Music, a Pioneer in Business”, CNN takes on Music business entrepreneur and Sony Music West Africa’s pioneer General Manager, Michael Ugwu. In their own words, with the evolution the music industry is undergoing, Michael Ugwu is in high demand which is why he was on a panel of experts discussing the Nigerian Music Industry at the just concluded SXSW Music conference and the reason Sony Music Entertainment brought him on board when it was time for them to get into the West African Market.

On what inspired him to get into the music business, he had this to say: “I was in finance in the UK, I’ve been in the fashion space because I love fashion, I got into farming for a little bit and after that I went into politics. I don’t feel like I actually work, I feel like I wake up everyday to do something that I love.”

In this segment of Passion to Portfolio called “A Passion for Music, a Pioneer in Business”, CNN takes on Music business entrepreneur and Sony Music West Africa’s pioneer General Manager, Michael Ugwu. In their own words, with the evolution the music industry is undergoing, Michael Ugwu is in high demand which is why he was on a panel of experts discussing the Nigerian Music Industry at the just concluded SXSW Music conference and the reason Sony Music Entertainment brought him on board when it was time for them to get into the West African Market.

On what inspired him to get into the music business, he had this to say: “I was in finance in the UK, I’ve been in the fashion space because I love fashion, I got into farming for a little bit and after that I went into politics. I don’t feel like I actually work, I feel like I wake up everyday to do something that I love.”

You can check out his full feature with CNN”s Passion to Portfolio below:

Connect with Michael Ugwu on Instagram @iam_magicmike and SonyMusic Africa on @sonymusicafrica

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