Media personality and co-founder of Red Media Africa, Adebola Williams, has joined the list of brand ambassadors of the national telecommunications operator, Globacom. He is the first non-entertainment ambassador for a major Nigerian telecoms company.
A statement released in Lagos by Globacom on Thursday said Williams is among the new set of ambassadors signed on recently by the firm.
The media personality has quickly settled down as brand ambassador by featuring in a television commercial which is already running on local and international media including CNN, the statement noted.
The telecoms company said it decided to expand its list of ambassadors to include more young, hard working Nigerians whose achievements in entrepreneurship and other endeavour are inspiring the coming generation. Although many of its brand ambassadors are entertainment and sports celebrities, Glo explained that it desires to demonstrate to youths that even without being in sports and entertainment they could still be rewarded and celebrated as long as they showed diligence in their chosen areas of endeavour.
Williams is co-owner of the very successful brands, The Future Awards Africa, Y! Africa and YNaija.com. He played a major role in the rebranding of President Muhammadu Buhari for the 2015 general election.
An alumnus of the London School of Journalism, London School of Marketing and the School of Media and Communications of the Pan-Atlantic University, Williams recently became an Obama Mandela Washington Fellow.
In 2015, Globacom added several new celebrities to its brand endorsement portfolio. They include comedians Bovi Ugboma and Ayo Makun, popularly called AY. Musical artistes, Reekado Banks, Korede Bello and Hadizah Blell (Di’ja), as well as Nollywood stars, Patience Ozokwor, popularly called Mama G, and O.C Ukeje.