Ifedayo Olarinde popularly called Freeze was born in Osun State to a Nigerian father and a Romanian European mother, Sm
Ifedayo started his radio career in 1996 with the Broadcasting Corporation of Oyo State (BCOS), Ibadan and joined Cool FM in 2001 working in radio presenting, television and general entertainment. He is a senior broadcaster at Cool Fm Lagos.
He won the favorite Nigerian OAP at the 2014 Nickelodeon Kids’ Choice Awards.