Last week, members of a youth-oriented political movement stormed H&M stores in South Africa in protest of the ”racist’ H&M advert.
In response, H&M has issued an official statement to temporarily close all its stores in South Africa. The statement reads:
“We are aware of the recent attack in several of our South African stores. Out of concern for the safety of our employees and customers we have temporarily closed all stores in the area, We strongly believe that racism and bias in any shape or form, deliberate or accidental, are simply unacceptable.
We stress that our store staff had nothing to do with the our poor judgement of producing the children’s hoodie and the image.”
— H&M (@hm) January 13, 2018