Twitter Inc (TWTR.N) saw its shares surge 22 percent at the market open on Thursday after it reported its first quarterly profit. Quarterly reports showed a better-than-expected revenue, largely boosted by ads that better-targeted users and sales growth outside the United States.
There was however notable zero growth in Twitter users from previous quarter, which the company blamed in part on seasonal weakness and its purge of fake and spam accounts.
Shares hit $35 in morning trading, their highest level since July 2015. Twitter debuted as a public company in 2013 at $26 a share.
“The revenue number was up year-over-year for the first time in several quarters, which is a good sign,” analyst Michael Pachter of Wedbush Securities said, adding that flat growth in monthly users from a quarter earlier was nonetheless a warning sign.
Twitter’s previous inability to turn a profit or turn out consistent revenue growth had confounded investors given the company’s ubiquitous presence in the media and popularity among celebrities, athletes and politicians such as U.S. President Donald Trump.
In October Twitter had signaled it could turn a quarterly profit as it slashed expenses. Revenue and adjusted fourth-quarter profit both topped analysts’ targets.
Overall revenue rose 2 percent year-over-year to $731.6 million, the first increase since the fourth quarter of 2016, beating Wall Street’s target of $686.1 million, according to Thomson Reuters.
U.S. revenue fell 8 percent from a year earlier, but sales elsewhere rose 17 percent. Revenue from Japan was a particular strength, rising 34 percent to $106 million.
Twitter said revenue was helped by better ad targeting that raised clickthrough rates, or the ratio of users who click on a specific ad to the number that view it, and higher video ad sales.
The company also continued a push to grow its non-advertising revenue. It reported $87 million in data licensing and other revenue, up 10 percent from a year earlier, outpacing advertising revenue which rose 1 percent to $644 million.
Twitter reported a net profit of $91.1 million, or 12 cents per share, compared to a loss of $167.1 million, or 23 cents per share, a year earlier.
Adjusted profit was 19 cents per share, topping analysts expectations of 14 cents per share, according to Thomson Reuters I/B/E/S.
Twitter reported 330 million monthly active users for the quarter, a 4 percent increase from a year earlier but flat from the third quarter.
Analysts on average had expected 332.5 million monthly active users, according to financial data and analytics firm FactSet.