Fashion powerhouse, Gucci, has donated $500,000 to the gun-control march, March For Our Lives, planned in Washington next month.
“We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority,” the Italian fashion house said in a statement to WWD. “We have all been directly or indirectly impacted by these senseless tragedies .”
“I am truly moved by the courage of these students,” Gucci creative director Alessandro Michele told WWD. “My love is with them, and it will be next to them on March 24.
I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”
March For Our Lives was created by students across the US with a planned protest scheduled to take place on March 24.
It has reached a new significance in the wake of the shooting in Parkland, Florida that left 17 people who studied and worked at Marjory Douglas Stoneman High School dead and 14 more injured.
The teenagers who survived the shooting have been unapologetically outspoken and courageous in speaking out for their safety and pressing for gun controls.
Gucci’s half million is only the latest in high-profile donations to the March For Our Lives movement: George and Amal Clooney have also donated $500,000, and Oprah has matched their donation. Steven Spielberg and Kate Capshaw, as well as Jeffrey and Marilyn Katzenberg have also given significant amounts to the march.