Nigeria has exported 1, 983 containers of hibiscus (Zobo) to Mexico alone, thereby generating $35 million within a short time in 2017 following the drive for non-oil exports.
The Coordinating Director, Nigerian Agricultural Quarantine Service, NAQS, Dr Vincent Isegbe, disclosed this in a chat with Vanguard, where he said farmers and other investors were yet to tap into this ‘goldmine’ of hibiscus business in the country due to high demand from Europe, Asia and America.
According to him farmers of hibiscus in Jigawa had the highest export of hibiscus in 2017, because they are the largest producers of the commodity.
He said: “In the last one year there has been increase in exports of agricultural commodities. Hibiscus alone in one country, Mexico, generated $35 million in nine months. “In 2016, the country generated more than $20 million, and that is just one commodity.
In the last one year we have done what we call Export Improvement Initiative, EII, for so many commodities. That means we are bringing those commodities that were lying low to ensure that they are properly positioned for export. “Mexicans and other countries importing our hibiscus (zobo) use it as organic colouring agents for drinks and wines, and as natural blended drink as we drink zobo here in Nigeria, the pharmaceuticals also use it for colouring because is organic.
“In 2016 it generated $20 million, while in 2017 it generated $35 million within nine months. 1, 983 containers were exported to Mexico alone, while other countries in Europe like Germany, Greece, Latvia, and countries of former USSR. “The major producing State is Jigawa State, others are Kastina, Kebbi, Zamfara, Borno and Yobe produce it. Meanwhile, he urged states like Edo, Kwara to cultivate zobo plant and it could germainate to boost their revenue generation.”