Amazon acquires doorbell startup “Ring” for $1.2B, Nas was original Investor

Everyone knows that Nas is one of the most legendary rappers in the game. His debut album, Illmatic, is considered one of the best rap albums of all time. Nas’ rap career spans over 25 years, but the rapper from Queens has been more focused on his business ventures more than ever in the past 5 years.

Nas’ business firm, Queensbridge Venture Partners, has invested in several companies over the past few years such as Lyft, Dropbox, Rap Genius, and SeatGeek.

Ring, a company that specializes in video-door bell services, security cameras, and home security systems, was one of QueensBridge Venture’s earliest investments, and now the company has been scooped up by Amazon.


Amazon has been focusing on the “smart home” industry heavily recently, pushing items like their AI speakers (Alexa) and in-home delivery service to consumers worldwide.

According to Axios, Amazon likely paid more than $1.2 billion for Ring. After the deal, Ring released a statement regarding the billion dollar transition.

“Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our Neighbors that make a positive impact on our homes, our communities, and the world.

We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

Nas’ fans all over the world are pretty happy for him.

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