Several on Twitter took issue with the ad and brought up that before the slogan, the light-skinned bartender slides the beer past a dark-skinned man at the bar, under a black man playing guitar and past a black model before reaching the light-skinned woman in the distance.
Chance the Rapper, who may have been the first to comment on the commercial, tweeted, “I think some companies are purposely putting out noticably racist ads so they can get more views.
And that’s–t racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The ‘sometimes lighter is better’ Hienekin commercial is terribly racist omg”
“This Heineken light beer commercial is definitely racist. What idiots do they have approving this ad? Fire that person. And the ad agency who developed it should be fired. Period. No excuse for this. I watched the ad. It’s racist,” one person tweeted.
Despite the differing opinions, Heineken HEIA, +0.31% decided to remove the ad from television and online.
“For decades, Heineken has developed diverse marketing that shows there’s more that unites us than divides us,” a spokesperson for Heineken told Fox News. “While we feel the ad is referencing our Heineken Light beer, we missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”