Kendrick Lamar’s DAMN Album Sees Sales Increase By 236 Percent Since Pulitzer Prize Win

Kendrick Lamar’s DAMN. was released almost a year ago to the day and has sold 1.1 million copies since then.

Kendrick Lamar's DAMN

The Compton rapper has had a pretty incredible 2018 so far, with a fantastic performance at the Grammy Awards alongside U2 and Dave Chappelle, and becoming the first rapper in history to win the world-renowned Pulitzer Prize for his 2017 album.

According to Billboard, the album’s sales skyrocketed with a 236 percent increase following his Pulitzer win on April 16. Damn.

In addition to the album getting more attention from consumers after Kenny’s Pulitzer victory, streams, and song sales increased substantially, as well. There were 11,000 digital song sales from the album in the week ending April 19, which equates to a 29 percent increase.

Additionally, domestic on-demand streams of DAMN. tracks rose by 25 percent—from 21.6 million to 26.9 million.

What all of this renewed interest in Kendrick’s album has led to, is
DAMN. being back on Billboard’s Top R&B/Hip-Hop Albums and Top Rap Album charts, at No. 8 and No. 7, respectively. On top of that,
DAMN. went from No. 20 to No. 13 on the Billboard 200.

Last year, of course, Kendrick ruled all three of these lists, as the album was the best performing album of 2017 and spent four weeks at No. 1 on the Billboard 200, ten weeks conquering the Top R&B/Hip-Hop Albums and 11 atop the Top Rap Albums charts.

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