Puma has officially named Jay-Z as the President of Basketball Operations.
According to Complex, Jay-Z will have a say in the players selected to join Puma’s revived basketball division, in addition to assisting in the overall direction of the brand.
In celebrating the brand’s resurgence, Puma today honored basketball legend Walt “Clyde” Frazier with a lifetime contract.
— Complex Sneakers (@ComplexSneakers) June 18, 2018
PUMA has a long history in the basketball space with Clyde and the first ever endorsed sneaker – the PUMA Clyde – that was launched in 1973.