Kate Middleton pipped royal newcomer Meghan, the Duchess of Sussex, to the accolade of having the biggest impact on shopping habits, according to eBay’s annual UK Retail Report.
Her maternity style while pregnant with Prince Louis led to more online clothing searches on eBay than any other royal over the past year.
When Kate was expecting her third child in November 2017 searches for tailored maternity coats more than tripled.
Rob Hattrell, UK vice president of eBay, said: “While Meghan was clearly the focus of the fashion pages this year, Kate’s distinctive style has long been a hit with shoppers on eBay since her wedding in 2011.”
In April, searches for designer Jenny Packham more than doubled when Kate appeared outside hospital in a red Packham smock dress for Prince Louis’s debut.
Duchess of Cambridge’s red dress was well-liked
Kate’s impact on eBay clothing shoppers was consistent throughout the year, the online retailer claims. Meghan came a close second.
Her fashion influencing power peaked at her wedding in May, when the Givenchy dress she wore to marry the Duke of Sussex led to a more than 60% increase in searches for the designer on eBay, hitting 55 an hour.
The Duke and and Duchess of Sussex pictured leaving St George’s Chapel after their marriage ceremony
The duchess’s ice-pink off-the-shoulder Carolina Herrera dress at Trooping the Colour in June was also popular, with searches for the designer almost doubling.
Mr Hattrell said: “We always see an uptick in searches around landmark royal events and 2018 was a bumper year for small businesses on eBay, with both the birth of Prince Louis and Meghan and Harry’s wedding driving purchases across the nation.”
The duchess’s ice-pink off-the-shoulder Carolina Herrera dress was popular
Princess Charlotte, who was top in 2017, came third.
Her flower crown worn while performing her bridesmaid duties at Meghan and Harry’s wedding prompting a 60% increase in searches for similar products on the website.
There was almost a 40% spike in searches for floral print dresses after she wore one to the polo in June.
Charlotte’s five-year-old older brother Prince George was fourth, with his trademark Peter Pan collar shirts inspiring searches throughout the year.
There was a 30% spike in searches for similar outfits on eBay after he appeared on the Buckingham Palace balcony in June.
The Queen also made it into the top five royal style influencers.