Some people who are so enraged have started burning their box-fresh trainers to protest after Nike used Colin Kaepernick in their latest Just Do It advert campaign.
Just in case you don’t know, Kaepernick, a former San Francisco 49ers quarterback, is a controversial figure in the US having been at the centre of NFL protests against police brutality against black Americans.
Starting in 2016, he began first to sit and then kneel when the American national anthem was played before games and said: “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color.” While Kaepernick received support from many Americans he was also viciously criticised.
Nike made Kaepernick a poster boy for the ‘Just Do It’ campaign, pointedly featuring the tagline: “Believe in something. Even if it means sacrificing everything.” While many have responded positively to this message others are upset and have posted videos of themselves burning Nike shoes.