New research shows that young people are not only using the apps to campaign on the issues that matter to them, they also believe that social media is vital for bringing about change.
From #metoo to the ALS Ice Bucket Challenge, there are no shortage of examples of movements online that have made real positive change in the real world.
Think tank Demos polled 2,000 people aged 16 to 25 – including young campaigners – for its latest report and discovered just how important social media is seen.
Facebook says it is working on ways to improve activism online, including helping to educate people who lack the digital literacy needed to succeed online.
In a blog post, Antigone Davis, the social network’s global head of safety, wrote : “We want to play our part in helping those young people find a voice on Facebook and that’s why earlier this year we announced the Facebook Community Leadership programme in London, a global initiative that invests in helping people build communities in the real world.
“As part of this, we’ve committed tens of millions of dollars to the program, including up to $10m (£7.6m) in grants that will go directly to people creating and leading these Facebook groups.”
The challenge is one example of the positive side of social media
The company also recently announced that more than $300m (£227m) had been raised in the first year of its Birthday Fundraisers feature.
If you add that to the incredible (and probably impossible to quantify) amount raised by individuals fundraising across all social media, it’s clear to see just how powerful the platforms are.