According to Business of Fashion, Drake’s fashion brand, OVO (October’s Very Own) is projected to earn $50 Million in sales before the end of the year.
In the words of Drake’s business partner, Oliver El-Khatib, the brand was launched “out of necessity.” El-Khatib told the publication, “There was a lot of traveling in different climates, so we needed practical, versatile garments that looked stylish while also being recognizable to security as well as at business meetings.”
Fans will know that the clothing line produces some of the most highly coveted hoodies, T-shirts, sweatpants, and accessories.
Prices for the Brand’s emblazoned gear can range anywhere from $12 to $168. OVO has also experienced immense success with collaborations it has done with Canada Goose and Nike’s Jordan brand.
Some of the more pricey and limited edition items such as a 24-karat gold hardware line and $5,000 black leather coat have been birthed from such collaborations.
Canada Goose’s chief executive Dani Reiss told
Business of Fashion, “Not all celebrity clothing lines work out,” but this was not at all the case with OVO.
“Every collaboration we’ve done with OVO has been a strong success, and it often sell out in hours, if not minutes, across all of our channels.”