Multichoice announced yesterday that it would not operate the “pay as you view’’ tariff system in Nigeria, in spite of demands.
The Chief Customer Officer of Multichoice, Martin Mabutho, made the statement in an interview in Lagos.
Mabutho’s stance came against the backdrop of persistent clamour by the company’s subscribers for the introduction of a pay as you view tariff plan in the country.
“We are not going to introduce pay as you view system. Our contract with our suppliers is on month to month basis,’’ he said.
“The issue of not introducing pay as you view remains. Nothing will change it. We are not going to do it. Our contract with our suppliers is on month to month basis. The channels do not belong to Multichoice. What we do is to slash our prices in half to make our customers enjoy our services.’’
Mabutho said Multichoice would continue to give acquisition promos or loyalty promos to customers every quarter as incentives. Customers pay on month to month basis to enjoy the services of the company whether channels are watched or not. Multichoice opened shop in Nigeria in 1994.