Big Brother Naija will hold in 2019 for the fourth time since its first edition held in Nigeria in 2006 and here are all the details.
Here are four major things you need to know about one of the most viewed and talked about reality TV show across Africa.
1. Nigeria Is The Host Country
For the season 4 of the Big brother Naija, the host country will be Nigeria.
The reality TV show hosting is returning to Nigeria after 13 years when it was filmed in Nigeria
Speaking on the reason the reality TV show will be hosted in Nigeria, MultiChoice Nigeria’s General Manager, Sales and Marketing, Martin Mabutho said the show can successfully hold in Nigeria and attain global standards.
“From a cost perspective, it is always good to share the Big Brother House in South Africa where all the African franchise of Big Brother can make use of the house. Now, we are at the vantage position of hosting the show in Nigeria and give the global standard for which the show is known for. The Big Brother House is currently under construction and will be ready before the kick off,” he said.
The Channels Director MNet West Africa, Wangi Mba-Uzoukwu said there are challenges faced by the company for every edition of the Big Brother either in South Africa or Nigeria and the challenges are always surmounted with best global practice.
2. Bet9ja Is The Headline Sponsor
After headlining two seasons as the major sponsor, Payporte will give way for Bet9ja as the new headline sponsor for Big Brother Naija.
The new headline sponsor for Big Brother Naija 4 was unveiled on Tuesday, January 15, 2018 at a press briefing in Lagos. On why the betting company decided to jump on the Big brother Naija train, the Senior Marketing Manager Bet9ja, Olufemi Osobajo said it is in line with the company’s aim.
“Our core value in Bet9ja is changing lives of the Nigerian youth. We believe the bet ticket holds more power in changing the lives of the youth and Big Brother Naija has done the same thing changing lives of the youth in all the editions of Big Brother. This is why we are supporting,” he said.