Sasha P (born Anthonia Yetunde Alabi on 21 May 1983), also known as the First Lady of Nigerian Hip Hop, is a Nigerian female rapper, musician, businesswoman, lawyer and motivational speaker.
The last of eight children, she was raised by her single mother, an educator, whom she fondly called Sisi Fadekemi, after her father died. She began her musical career as a child in Ibadan. She attended the International School Ibadan and the University of Lagos earning a bachelor’s degree in Law.
Sasha came into the limelight at a time when there were very few Nigerian women in Hip Hop music. Subsequently, her success helped pave the way for other female rappers and musicians in Nigerian hip hop.
She began musical collaborations and was signed on to eLDee’s Trybe records.
She has been nominated for various awards in Nigeria and abroad. She won the 2009 “Best Female Artist ” award in the UK at the Women in Entertainment Awards for her first single titled Adara. She was also nominated in dual categories (Best Female Video and Best Cinematography) by the SoundCity Video Music Awards for her second single Only One in 2009.
She was the first ever Nigerian female artist to perform at the 20th anniversary of the World Music Awards in October 2008. She was also the first Nigerian female artiste to win the Best Female Award at MTV Africa Music Awards (MAMA).
Sasha along with Banky W were the first official ambassadors of Samsung electronics in Nigeria. She was the National Ambassador of the First Nigerian Mobile phone company (Anabel) and has signed endorsement deals with Etisalat. She is an also a cultural ambassasor for her home state, Ekiti.
Sasha pursued an interest in fashion as a bespoke designer in 2004, with an ever growing client base her dream to create Nigerian high street fashion was born in December 2011 at L’Espace. She established her fashion career as a designer of her own clothing label Eclectic by Sasha launched in August 2012
In regard to community service, Sasha P said, “I believe as an individual, I have a social responsibility to make a difference any way I can”, and this she has done consistently over the years. She was part of the “Save a street child” campaign in Lagos (January 2009) and the “Maternal Mortality” project (May 2009) which aims to educate and help cater to the needs of young mothers who seek adequate medical care.
She is also a motivational speaker and has worked with a campaign to end violence against women. In 2012, Sasha was the Olympic torch bearer for Nigeria.
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